Burger King’s ad campaign to spotlight its Whopper, free of synthetic preservatives

Burger King

Burger King introduced Wednesday it is getting rid of synthetic colours, flavors and preservatives from its signature Whopper sandwich in the United States.

The Cafe Manufacturers Global chain ideas to highlight the modify with a world advertising and marketing marketing campaign that shows a photo of a moldy Whopper, supposedly 28 times aged, with textual content that reads “the beauty of no synthetic preservatives.”

The marketing campaign will come as shoppers need extra transparency about the ingredients in their food items. In 2018, McDonald’s eliminated synthetic additives from seven classic burgers, a alter that provided tweaking its iconic Significant Mac sauce. The Chicago-dependent business also rolled out new beef Quarter Pounders, a improve that noticed it regain burger industry share.

Far more than 400 U.S. restaurants are presently selling Whoppers without the need of artificial additives. The chain expects all Whoppers offered in the U.S. to comply with fit by the conclude of the year. Most European nations are presently promoting their Whoppers devoid of the synthetic additives.

Burger King stated additional than 90% of all food items elements at U.S. places to eat do not include synthetic shades, flavors or preservatives. No meals objects include MSG or higher-fructose corn syrup, both equally of which are common additives in the rapid-food field.

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