“Perishability is far more critical than ever,” says James Rogers, founder and CEO of Apeel.


Apeel, a California-primarily based corporation tackling global foods squander, stated Wednesday it raised $250 million in a Sequence E funding round that values the company at a lot more than $2 billion. That is approximately double its very last claimed valuation of $1.1 billion from April 2020, according to PitchBook facts.

The organization is regarded for its edible compound that, when applied to the exterior of harvested make, generates an invisible protect that can double its lifespan without refrigeration. The item has been examined on dozens of various sorts of fruit and vegetables but is commercially out there for avocados, organic apples, citrus fruits (like mandarins, lemons, and limes), and most recently, English cucumbers. In September, the company declared a partnership with Walmart to introduce “plastic-cost-free” cucumbers in additional than 100 retail areas in the course of the U.S.

Apeel’s coating is extracted from lipids that arrive from the exact same develop to which the coating is in the end applied. The h2o-dependent remedy extends shelf everyday living by stopping oxidation and h2o decline from the grocery shop to the consumer’s house. Nevertheless, because of to the proprietary nature of its science, Apeel does not disclose in depth specifics on the components.

The notion has captivated a variety of high-profile investors, which include Singapore-dependent world-wide financial commitment agency Temasek, which led this spherical, as well as Katy Perry, Oprah Winfrey, the World Financial institution Team, Andreessen Horowitz, the Bill & Melinda Gates Foundation and new buyers, like Anne and Susan Wojcicki of 23andMe and YouTube, respectively, and ex-powerhouse agent Michael Ovitz, co-founder of Inventive Artists Company (CAA).

“The pandemic has completely shaken up foods retail: men and women are increasingly shopping for their clean produce on line, although at the same time anticipating the ideal in terms of high quality and sustainability,” Apeel co-founder and CEO James Rogers said in a push release asserting the funding spherical. “We’ll use our most current funding to assistance our supplier and retailer companions offer you a differentiated experience to their buyers.”

Apeel’s create is accessible in the U.S. at Costco, Kroger and Harps Food items grocery stores, as well as Wakefern model shops, which include ShopRite, Price Ceremony Market, The Refreshing Grocer, Dearborn Current market, Connoisseur Garage and Fairway Market.

A growing dilemma on a worldwide scale

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